About DoneByLunch

Get your time back. Spend it on something you actually like.

That is the whole vision. Almost anyone becomes materially more productive after learning a handful of prompts properly — not a hundred, not the entire prompt-of-the-month feed, a handful, done deliberately. The rest of AI content mistakes volume for value.

Output quality is decided by prompt quality. That is the mechanical truth underneath every result you have ever gotten from ChatGPT, Claude, or Gemini. A vague ask returns a vague draft. A briefed ask returns something worth sending. This is why a standard beats a pile — thirty carefully-shaped prompts you actually use are worth more than three thousand scraped from a Notion page you never open.

What we are building against: the pattern where a person opens ChatGPT on a Monday, types one weak question, gets a beige paragraph, and quietly decides AI is not for them. That is the moment nine out of ten new users leave. It is not an AI problem. It is a briefing problem — one the DBL Academy is built to close in a few weeks of ten-minute lessons.

What we sell — and why the model is what it is

Two things, priced separately so you only pay for what you use.

The Library — 3,000+ curated prompts across 38 roles. Pro access opening soon; pricing published alongside the payment provider. Once you're in, every future prompt lands in your vault automatically.
The Academy — 20 interactive courses, 4 practice games, artifact-piece progression. Free for everyone right now through Sep 30, 2026, then $5/month.

The Library model is built to be honest. Prompts are static assets — they do not consume servers per use, they do not require support, they do not degrade with time. Charging a subscription for a static file is a business decision aimed at recurring revenue, not a value one aimed at the person paying. Pro will be priced once, honestly — no drip pricing, no anchoring theater.

Who built this — and how

Two founders. Neither has a formal coding background. That is not a hidden liability we are declining to mention; it is central to what the product is.

What is now DoneByLunch — the library, the academy, the four practice games, the practical guides, this site, the analytics pipeline, the email capture and the segmented reporting behind it — was built by delegating to AI, the same method the product teaches. Every one of these surfaces was written by a person briefing an assistant, reading the result, correcting, and shipping.

Not because that method was easy. Not because it required no skill. Because it is the method that works when you do not have engineering headcount, do not have a codebase you inherited, and do not have runway to learn a stack from scratch. The tools exist; the method for using them well is what most people are missing.

Evidence, not boast

Look at what has actually been shipped, plainly:

A prompt library of 3,000+ entries across 38 roles, with a searchable public browser at /browse/ that lets you read every prompt title and see the shape of the output before you buy.
60 real spreadsheets, docs and PDFs produced by those prompts, at /samples/. Five are downloadable free.
A 20-course, ~10-hour academy at /academy/ with practice games, an artifact-piece progression, and 6 courses fully free for anyone to work through.
A pricing page that says its prices in plain numbers, a teams page that admits which admin features are still on the roadmap, and an email capture that segments corporate vs personal addresses so the founding assumptions of the business can be replaced with a measured share.
An HTTPS deployment behind a leak-check gate that verifies no locked prompt content is ever served publicly before a deploy is accepted.

Total headcount that produced the above: two.

How that translates to what you get

If a two-person team without a formal engineering background can ship a full public library, an academy, an analytics pipeline, and a segmented email system by delegating to AI properly, the same lever is available to you — for whatever your Monday morning looks like.

The Library is not a shortcut around learning the method. It is the completed reference library so you do not have to reinvent thirty different briefs for thirty different tasks. The Academy is the method itself — how to write a brief, when to interview instead of instruct, how to refine a first draft, when to trust the output and when to verify it.

Use the free surfaces first. Read the prompts at /browse/. Download an artifact at /samples/. Take the six free courses at /academy/. If it earns your trust, get on the Pro notify list. If not, you have lost nothing but a few minutes and gained a working understanding of what a good brief looks like.

What this page does not say: we do not claim you will make a specific amount of money. We do not claim it is fast or easy — the ten-minute lessons are ten real minutes each, and the reflex forms across a couple of weeks. We do not claim you need no skills — you need to be able to read your own writing critically. What we do claim is that delegation is a learnable skill and the payoff is disproportionate to the effort.

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Or start with the six free courses at /academy/. No signup.